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Saturday, February 4, 2017

Weapon wizards, public relations incompetents



5.0 out of 5 stars Weapons wizards, public relations incompetentsFebruary 4, 2017
Verified Purchase(What's this?)
This review is from: The Weapon Wizards: How Israel Became a High-Tech Military Superpower (Kindle Edition)

I read the book in two sittings. It explains clearly and concisely the history of how Israel became the leader in many area of weapons design -- drones (Heron), tanks and tank protection systems (Merkava and Trophe), ballistic missile defense (the Arrow, David’s Sling and Iron Dome), malware (stuxnet and flame) and complex information systems to wage a modern war in real time .

But what also comes from the book is the discrepancy between the brilliancy in innovation in technical solutions and the total inability to apply this brilliance in the area of public relations to explain why Israel needs all this technology in the first place. Innovate or you will not survive is the motto of the book. But survive against the threat from whom? Why does Hamas launch thousands of rockets on Israeli cities and build 30 tunnels at enormous expense to attack Israeli kibbutzim? If only some of the Israeli ingenuity were devoted to explaining to the world that the ideology behind Hamas’s attacks, jihadi attacks in Nice, San Bernardino and yesterday’s attack outside the Louvre is one and the same, Israel would be in a much better position.

It is time that Israeli ingenuity turn towards illuminating the world whose ignorance became apparent after the hysteria that erupted in the US and the world after Trump’s travel ban.

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The above review has disappeared from amazon . The last time I looked it had 3 out of 4 people who liked it 


I posted it again today, Feb 9, slightly modified and this version appeared with the original date of Feb 4 . Bizarre. Let's see how long will it be on

5.0 out of 5 stars Weapon wizards, public relations incompetentsFebruary 4, 2017
Verified Purchase(What's this?)
This review is from: The Weapon Wizards: How Israel Became a High-Tech Military Superpower (Hardcover)
I read the book in two sittings. It explains clearly and concisely the history of how Israel became the leader in many area of weapons design -- drones (Heron), satellites (Ofek), tanks and tank protection systems (Merkava and Trophe), ballistic missile defense (the Arrow, David’s Sling and Iron Dome), malware (stuxnet and flame) and complex information systems to wage a modern war in real time .

But what also comes from the book is the discrepancy between the brilliancy in innovation in technical solutions and the total inability to apply this brilliance in the area of public relations to explain why Israel needs all this technology in the first place. Innovate or you will not survive is the motto of the book. But survive against the threat from whom? Why does Hamas launch thousands of rockets on Israeli cities and build 30 tunnels at enormous expense to attack Israeli kibbutzim? If only some of the Israeli ingenuity were devoted to explaining to the world that the ideology behind Hamas’s attacks, jihadi attacks in Nice, San Bernardino and the attack outside the Louvre is one and the same, Israel would be in a much better position.

It is time that Israeli ingenuity turn towards illuminating the world whose ignorance became apparent after the hysteria that erupted in the US and the world after Trump’s travel ban